“I love the AdBag! Highland city uses the AdBag as part of our Welcome Packet for new residents moving into the city. The AdBag is a great way to promote businesses within our community.”
–Emily Gillingwater,
Highland Community Enhancement Coordinator
January 2011
AdBag is now being delivered to 20,000 local homes and businesses, which is double the original distribution! To introduce AdBag to our 10,000 new readers, we’re sharing our story.
In 2007 we started a business in Cedar Hills and needed to advertise. In researching our options we found that typical direct mail advertising was expensive because it is delivered to thousands of homes outside our target market (we didn’t need to advertise to Orem, Spanish Fork or Eagle Mountain).
Solo mailings at the bulk rate of 14 cents a piece were also expensive, so we tried distributing door hangers. That produced good results, but was so time consuming that we couldn’t do it consistently.
We created AdBag to provide affordable, targeted, local advertising that would give us and other businesses the option to put an ad in the business directory or insert a postcard or flyer inside the AdBag.
Local businesses and residents immediately recognized the benefits of AdBag and embraced it, so we closed our original business and focused on AdBag exclusively. We have been operating for 1½ years and have distributed 9 issues.
Local residents love the AdBag because it is a handy resource in a very convenient size–which makes it easy to keep and refer to often!
Because it’s a local publication, residents feel a connection with AdBag and appreciate the support it offers our local community.
We hope you enjoy receiving the AdBag!